Louis vuitton collaboration history of computer

How effective are luxury brand collaborations?

Arguably, the first big brand collaboration in the modern era was Louis Vuitton’s partnership with US artist and fashion designer Stephen Sprouse.

The result was an iconic limited edition collection where LV’s classic monogram logo was replaced by New York-style graffiti. It was the brainchild of then-brand chief Marc Jacobs and many believe that the current trend for luxury collabs started here.

Brand chiefs and creative directors know that the right collaboration generates acres of publicity for their firms and the products they’re launching.

So much so that Paris Fashion Week and other major fashion world events are often the venues they’ll choose to announce these partnerships to the public.

In this article, we cover the following topics:

• The three main types of luxury brand collabs with recent and historic examples.
• The evolution of luxury brand collaborations.
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